There’s an adage in the PR biz that says you may win your case in the court of law and still lose it in the court of public opinion. This post is about such a case — though it’s unlikely to end up in litigation.
Bill Koch, APR, Fellow PRSA
The story is about Bill Koch, APR, Fellow PRSA, one of the most talented, strategic and ethical practitioners I’ve ever met. And you might say I owe him. He was among the first guest speakers to address my classes at Kent State back in the early 90s and has hired 3 PRKent grads over the years. More importantly, he was one of two national PRSA leaders who wrote a letter supporting my own election to the College of Fellows in 1996.
Bill has held several senior-level PR posts in the corporate world, along with leadership positions in PRSA ranging from local chapter president up to national chair of the Government Affairs Section. He’s a model professional and outspoken defender of PRSA and its accreditation program — until last week. Continue reading →