When I agreed to teach the graduate-level course, “Strategic Writing & Messaging,” I spent 8 months stewing over the content. I’m a strategist, so that part I get. I’m a writer, so I’ve got that covered, too.

So where’s the problem? It’s my students.

The Online PR Master’s at Kent State serves a sophisticated group, most of them veteran communicators. They write strategically every day, and they’re good at it.

So what can I offer that they don’t already know?

How about a class in storytelling? Continue reading →