For 5 of the past 6 years, my professional identity — and my ego — were tied to this site. Well, actually, it was the old site — the one with Darth Blogger in the header.
Ah, the salad days of blogging! Can it really be over?
This story from USA Today, summarizing a UMass/Dartmouth survey, suggests companies are bailing out of their blogs in favor of social media channels that are less labor intensive and more connected to their audiences.
…the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years.
The story also hints that maybe blogging is killing itself:
Lou Hoffman, CEO of The Hoffman Agency, a public relations firm, says many corporate blogs fail to attract readers because they exist solely to pitch products and are badly written. “Companies don’t understand that the content on a blog shouldn’t be ‘about me.’ ” Such information tends to be dull.”
If you’ve played in social media for any amount of time, you know how self-centered this space can be. But if you’ve written a successful blog — one that generated lots of comments and conversation — you know about the community values blogs support.
Hey, with all these companies leaving the blogosphere, maybe there’s still an opportunity for old folks like me. It’s a shitload of work, and the pay sucks. But I love this space, and I love the doors it has opened for all of us.
Thanks to Rob Jewell for linking me to the USA Today story.