At least that’s what this blog is worth. A buck fifty-five per post.
ToughSledding finally earned me some money last week — a $546 annual raise. Not much, but it’s cold, hard cash. Real ROI.
How does one get a raise for blogging? It’s tough work. I spent hours crafting a 3-page memo loaded with data and generous dollops of persuasion. I submitted my proposal in the “research and creative activity” category of our “faculty excellence awards” competition. My colleagues reviewed that proposal and voted me the raise.
Truth is, I didn’t do so hot, finishing 10th among 15 applicants. But I’ll take what I can get in this economy. And yeah, I know it’s completely insane for coworkers to vote on each others’ raises — especially when the ballots are open for anyone to review. I think it’s part of management’s divide-and-conquer strategy!
Can one’s work in social media ever be deemed “scholarship”? Traditional academics will say “no” to that question. And I see their point. Some blogs contain useful content and generate a lot of traffic. But they’re not reviewed by a “jury of peers” — at least not academic peers.
One could argue that this blog reaches a larger and broader audience than the PR academic journals. It’s been quoted by or linked to by hundreds of other bloggers, and the Technorati numbers are higher than any other PR academic in 2.0. But in the end, ToughSledding doesn’t present original research, and it doesn’t follow the scientific method. It’s just a blog.
But no matter. Blogging keeps me immersed in social media. And as social media continue to take a central role in public relations practice, I’ll be in the thick of it — connecting, sharing, debating, and occasionally ranting.
What’s important here is that I’ve resolved the ROI issue. I finally have a definitive answer when my wife sneers and asks: “Tell me again, how much do they pay you to write that thing?”
Exactly one dollar and 55 cents per post, sweetie. And you can take that to the bank.